Unforgetful: A New App for Snooze Button Addicts
Marco Arment's Unforgetful app redefines reminders for procrastinators, ensuring no tasks slip through the cracks. Discover how this innovative app addresses common frustrations with existing systems.

In a world where distractions abound and to-do lists can seem endless, the importance of effective reminders cannot be understated. Enter Unforgetful, a groundbreaking reminders app developed by Marco Arment, a well-known figure in the app development community with a history of successful projects like Overcast and Instapaper. Unforgetful aims to address the needs of users who struggle with traditional reminder systems, particularly Apple’s built-in Reminders app, which many find cumbersome and ineffective. This new app not only integrates seamlessly with existing reminder databases but also reimagines how reminders should work, particularly for those who have a tendency to hit the snooze button instead of completing their tasks.
Arment, who has openly criticized the Apple Reminders app for its user interface and functionality, has created Unforgetful with the user experience at the forefront. He identifies common pitfalls in task management, such as the inability to snooze reminders effectively or the risk of accidentally dismissing critical notifications. Unforgetful looks to eliminate these frustrations by ensuring that users will never lose track of their tasks, no matter their procrastination habits.
Understanding the Core Features of Unforgetful
Unforgetful is designed to be intuitive and user-friendly, especially for those who have found other reminder systems lacking. Here are some key features that set Unforgetful apart:
- Persistent Notifications: Unlike traditional systems where reminders can easily slip away if dismissed, Unforgetful sends persistent notifications that repeat until the task is marked as completed. This is particularly beneficial for users who often overlook reminders or dismiss them inadvertently.
- Adaptive Snoozing: The app enhances the snooze feature, allowing users to snooze reminders in scalable intervals. This helps to create a more manageable workflow, preventing users from feeling overwhelmed by multiple tasks at once.
- Simplicity at Its Best: Unforgetful avoids complex organizational features such as tags or multiple views. This simplicity makes it easy for anyone to start using the app without a steep learning curve.
- Seamless Integration: The app works with your existing Apple Reminders database, meaning users don't have to start from scratch. You can continue using Siri to create reminders and simply switch off Apple’s notifications in favor of Unforgetful’s.
- Voice Input and Widgets: Unforgetful includes an in-app microphone for adding voice reminders and provides a variety of widgets for quick access from the Lock Screen and Control Center.

Why Unforgetful Matters in Today’s Fast-Paced World
The rise of productivity applications in recent years highlights a growing demand for tools that enhance personal efficiency. With remote work and flexible schedules becoming the norm, the need for reliable task management tools has never been greater. Unforgetful’s approach caters specifically to procrastinators, a demographic that many existing apps overlook. By focusing on the challenges these users face, Unforgetful fills a significant gap in the market.
Moreover, the psychology behind procrastination plays a crucial role in understanding why Unforgetful could be a game-changer. Procrastination is often linked to feelings of anxiety and overwhelm. By simplifying the reminder process and providing consistent nudges, Unforgetful can help alleviate this stress, encouraging users to tackle their tasks head-on.
Market Context: Competing with Established Players
Unforgetful enters a competitive landscape filled with established productivity apps, including Todoist, Microsoft To Do, and even Apple’s own Reminders. Each of these applications boasts unique features and user bases, but Unforgetful differentiates itself by honing in on the specific needs of procrastinators. While other apps may offer advanced project management capabilities, they often come with a steep learning curve that can deter casual users.
Price-wise, Unforgetful is positioned reasonably at $19.99 per year, making it accessible for most users. This subscription model is typical in the current app ecosystem, where ongoing support and updates are crucial for maintaining user engagement and satisfaction. By offering a straightforward pricing structure, Unforgetful eliminates the worry of hidden costs, making it an attractive option for those looking to enhance their productivity without breaking the bank.

How to Get Started with Unforgetful
For those interested in giving Unforgetful a try, the onboarding process is designed to be as seamless as possible. Here’s a quick guide to getting started:
- Download the App: Unforgetful is available on both iOS and Mac platforms. Users can easily download it from the App Store.
- Integrate with Apple Reminders: Upon installation, users can connect Unforgetful with their existing Apple Reminders database, allowing them to migrate their tasks without any hassle.
- Customize Notifications: After integration, users should configure the notification settings to begin receiving reminders through Unforgetful.
- Start Creating Tasks: Users can add tasks either manually or via voice commands, making it easy to get started immediately.
Unforgetful invites users to rethink their approach to reminders, making task management less of a chore and more of a streamlined experience.

Key Takeaways
- Unforgetful is a new reminders app designed specifically for procrastinators.
- Persistent notifications ensure that tasks are never missed, appealing to users who struggle with traditional systems.
- The app’s simple design prioritizes usability, avoiding the complexity of advanced organizational tools.
- Seamless integration with Apple Reminders allows users to transition smoothly without losing existing tasks.
- Unforgetful is available for $19.99 per year, making it an accessible tool for enhancing productivity.
Frequently Asked Questions
What makes Unforgetful different from other reminder apps?
Unforgetful stands out due to its focus on simplicity and persistent notifications. Unlike other apps that may overwhelm users with advanced features and complex interfaces, Unforgetful is designed specifically for those who often miss or dismiss reminders, ensuring that tasks are consistently brought to the user’s attention until completed.
Can I use Unforgetful without Apple Reminders?
While Unforgetful is designed to integrate with Apple Reminders, it operates primarily as an enhancement rather than a standalone system. Users can add tasks directly within the app, but the full functionality shines when it works in conjunction with existing reminder databases. This integration allows users to maintain their current workflows without disruption.
Is Unforgetful worth the subscription fee?
At $19.99 per year, Unforgetful offers a competitive price point in the productivity app market. For users who struggle with organization and often forget tasks, the value of consistent reminders and a user-friendly interface can far outweigh the cost. Its unique features aimed at procrastinators make it a worthy investment for many.
Are there any limitations to using Unforgetful?
While Unforgetful excels in its simplicity and integration, it may not meet the needs of users looking for advanced organizational features such as tagging or project management tools. For those who require more comprehensive planning capabilities, other productivity apps might be better suited. However, for users who want a straightforward reminder solution, Unforgetful is an excellent choice.
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